Bulldogs CEO Todd Greenberg confirmed the news today, saying the reduction in Doggies ticket prices was the defining factor in the membership success for this year. After polling the majority of their fans, price came up as the most important factor for supporters.
The Bulldogs answered the call, reducing membership prices for adults to under $100 for a full season pass and reducing the costs of junior season ticket holders to an average of $2.50 per game – massive drops on last years prices.
The Dogs have obviously heeded the call, realising that NRL clubs need to find additional revenue streams or risk extinction as financial hard times arrive. South Sydney have been another club achieving good results in their membership drive, boosting ticketed members significantly since Russell Crowe and Peter Holmes a Court took control several years ago.
After a strong off-season recruiting drive and impressive NRL pre-season form, the Bulldogs still remain friendless with punters and are long odds to make the NRL Top 8 or achieve major success in 2009. If you’re a Doggies fan looking to back your team or a punter looking for value, the Bulldogs could be a smart bet before the season kicks off in a little over a week.