Centrebet are the lucky recipients of the sponsorship deal, and the name will be visible for all to see as it appears on the back of the Sea Eagles jersey, with the deal made for 2 years, with a 3rd year an option.
This particular deal is expected to start a flow of betting agencies that will look to actively form a sponsorship deal and partnership with other NRL clubs.
Scott Penn, Sea Eagles chairman was a key man in the deal being a smart businessman himself, said that last night it would be no surprise to see sports betting become the second largest revenue earner for the NRL behind TV rights.
“The recent unanimous ruling in the Federal Court giving the sport of horse racing 1.5 per cent of every dollar bet will give racing a return of between $50 million to $60 million a year,” Penn said.
“Given rugby league is the second most wagered-on sport we have high hopes the game will receive their fair share in the future.”
“This would be a significant and a great financial boost to all clubs.”
Neil Evans, a spokesperson for Centrebet said that the company believes that Manly are a rejuvenated outfit, and that the time was right to strike up a deal.
“We’ve been a partner now with Manly for a couple of years, involving major signage, big screen online and club promotions, and now we’re on the back of the jersey,” Evans said. “We are confident the timing is right.”