This year however, the NRL has selected a duo that they are hoping will not suffer the same fate – with Manly halves Kieran Foran and Daly Cherry-Evans being selected as the face of the game for the NRL.
For NRL Chief Executive David Gallop and Marketing Manager Paul Kind, despite some recent problems with the face of the game – they see no problem in the continued use of players, used to promote the game.
“We are never going to shy away from the fact our players are the stars of the show and that they deserve their place on the stage,” Gallop said.
“It’s a recognition, too, of Manly’s fantastic achievement in winning the competition.”
Kind added: “The logical people, or person, to launch a season is our players. They are the reason why the premiership is so successful.
“I understand in the past it has had its complications, but we’re looking forward not backwards.
“I don’t have any reservation in asking a player to launch the season.
“You look at both players (Cherry-Evans and Foran) and the way they handled their success at Manly last year and into their representative call-ups … they are two mature guys, who, according to the club, are honoured to be a part of it.”
Bon Jovi’s ‘This Is Our House’, will again be used in the NRL advertising campaign.