It took a while to have everything sorted, but the Raiders now have a major sponsor – with one of the world’s leading IT and Telecommunications providers in Huawei, with club and company agreeing to a 2-year sponsorship deal.
The 2-year deal will see the Huawei logo on the front of the Raiders home and away jerseys, for the remainder of the 2012 NRL season, as well as next year.
John Lord AM, who is the Chairman at Huawei, said that the decision to form a partnership with the Canberra Raiders, will assist the company in further developing its local brand.
“This is Huawei’s first major sports-team sponsorship anywhere in the world, and we’re delighted it’s with the Raiders,†said Mr Lord.
“As Huawei ventures into new business areas like mobile handsets and Enterprise IT, this partnership with the Raiders will help build our brand. With Huawei’s 140,000 staff, it’s safe to say that the Raiders have just gained 140,000 new fans around the world.â€
Don Furner, the CEO of the Canberra Raiders, said that the club is thrilled to have finally gotten a new sponsor on board, and that the players are keen to run out on Monday with their new sponsored jerseys.
“The Canberra Raiders are extremely proud to enter into this partnership with such a large and successful company like Huawei. Mr Furner said. “Huawei is a world leader of information and communications technology and to have them associated with the Raiders is a massive boost for the club and our members.
“Huawei partnership with the Raiders is also a massive vote of confidence in the city of Canberra and its people. It is well known that Canberrans are very IT savvy and I think Huawei recognised this in choosing the Raiders. By their own admission they are a company that most people in Australia have used, but have never heard of.â€
“Accordingly, the Raiders look forward to increasing Huawei’s brand awareness and assist in promoting the company’s productsâ€.