Steve Noyce, Roosters Chief Executive welcome the move, saying:
â€œWe are delighted to welcome Isuzu UTE to the Sydney Roosters stable. Isuzu UTE Australia recognises the broad-reaching opportunity that the Roosters and Rugby League provides to connect with a large and varied customer base.
â€œHaving Isuzu UTE join our group of major sponsors is another great step forward for the Roosters and we look forward to working with them over the next three years and beyond.â€
Isuzu, who are a part of the Mitsubishi Corporation, were founded in 2008, and specialise in the manufacturing of Utes.
â€œIsuzu UTE Australia is proud to announce our new partnership with one of Australiaâ€™s iconic sporting teams â€“ the Sydney Roosters,â€ Isuzu UTE Australiaâ€™s managing director Yasuhiro Takeuchi said.
â€œOur association with the Sydney Roosters and NRL platform will help take our brand to the next level and provide our company with various networking and business growth opportunities,â€ he added.
â€œThereâ€™s also a great synergy between Isuzu UTE and the Roosters â€“ weâ€™re both tough, reliable and play hard,â€ Takeuchi concluded.