New Zealand Rugby League unveil their new CEO

Following the announcement from Jim Doyle that he would be stepping down as the New Zealand Rugby League CEO, the NZRL have acted quickly – appointing Phil Holden as their new CEO.

With the appointment of Holden as the new CEO, NZRL Chairman Scott Carter is looking forward to what Holden can bring to the table in the role, and the challenges that NZRL faces in the coming years.

“The board has been impressed with the quality of applicants for this CEO role and we're delighted to have Phil joining us,” said Carter.

“Our next strategic cycle will focus on sustainable structures that embed recent gains and exciting new initiatives that include our bid to co-host the 2017 Rugby League World Cup. Phil has the experience and skill set required in both of these areas.”

“Phil understands sport and communities from many angles. Through his various roles he has been sponsored and a sponsor, and both funded

and a funder.”

Holden is no stranger to the world of commercial business, with the experienced businessman good at establishing rapport among clients and fans alike, as well as getting necessary results.

Holden, who is a former representative hockey player with Southland, Otago, Wellington and Hawkes Bay – was also a former Chairman of the netball franchise, the Auckland Diamonds.

To add to his stellar business experience, Holden has also held numerous CEO and general marketing roles with a wide range of New Zealand companies – with the CEO of the Lions Foundation, looking forward to his new role as the head of the NZRL.

“The challenges rugby league faces and the family/community-based proposition of the NZRL were compelling reasons for me wanting this role.”

“I feel privileged to be given this opportunity and I look forward to working closely with the board to build on the fantastic work delivered to date.”

Holden will start in his role on a full-time basis, in February 2013.

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