It was tough losing their last main sponsor, but the Wakefield Wildcats have bounced back right away – with the club and Barnsley based company C&D Cleaning Services agreeing to a deal to be the main sponsor for the rest of the 2013 season and the 2014 season.
The Wildcats were forced to act rather swiftly on the matter of a sponsor, after being made aware of news that their previous major sponsor in Eric France Metal Recycling had gone into liquidation, meaning their financial commitment to the club could not be fulfilled.
James Elston, the club’s CEO, said that the club is rather chuffed to have C&D Cleaning Services on board as the major sponsor.
â€œItâ€™s excellent news and fantastic to have C&D Cleaning Services on our shirts for the next two years,â€ said Elston.
â€œTheyâ€™ve been a great company to work with in the opening months of our partnership and weâ€™re delighted to be able to build on that with them now as main sponsor. Itâ€™s great that in the short time weâ€™ve been working together that theyâ€™ve seen what a partnership with the club can do for their business and the extra profile that comes with being main sponsor can only enhance that,” said Elston.
â€œPeople might be under the impression that because the deal has been done so quickly that we havenâ€™t got full value for the sponsorship, but I assure them thatâ€™s not the case. C&D Cleaning Services saw this as a fantastic opportunity to work with us to increase their profile even further and have been prepared to put in the investment to get this and we know they will see returns on that.
â€œAt a time when sponsorship is hard to come by, weâ€™re really pleased to have signed up a new main sponsor so quickly and weâ€™re hopeful that with some of the opportunities that still exist, that there will be more positive news to come in the near future.â€
The club’s new major sponsors are no strangers to rugby league, having already been a principal partner and attending Wildcats games – but with the opportunity to step into the role of major sponsor, the company grabbed it with both hands.
â€œWe came to our first game at the end of last season and really bought into rugby league and saw the benefits that could come with working as partners of the Wildcats,â€ said Gary Chapman, Managing Director at C&D Cleaning Services Ltd.
â€œSince then weâ€™ve become a principal partner and when the opportunity came up to become main sponsor we jumped at it. Weâ€™ve seen how being a principal partner can help the business to flourish and the extra exposure locally and nationally from being on the shirts is something we think will be a big benefit to us.
â€œItâ€™ll be a proud moment to see the Wildcats run out with the logo on the shirt and weâ€™re equally as proud to be playing our part in the community and helping the Wildcats to continue to progress.â€