Parramatta Stadium to now be known as Pirtek Stadium

If the brand of Pirtek rings a bell for Eels fans, then you might remember that they were the last sponsor on the jersey and wanting to stay involved in rugby league, with the Eels and in sport in the Western Sydney region somehow, they and the Eels have come to an agreement, with Parramatta Stadium to now be known as Pirtek Stadium.

The deal, which will run for 5 years – there is an option of further years – was one that Venues NSW signed off on and there are many excited about the change in name, including Minister for Sport and Recreation, Gabrielle Upton.

“I am delighted to welcome Pirtek on board as the first ever naming rights sponsor of this iconic sporting ground,” Ms Upton said.

“With a long history as home of the Parramatta Eels, the Stadium is continuing to attract record crowds with the Western Sydney Wanderers as co-tenants.”

“This adds up to mean significant economic benefits for Western Sydney local businesses, with the flow-on effect of ticket sales and visitor spending.”

Also talking up the deal is Member for Parramatta, Mr Geoff Lee, who is excited at the continued changes that are taking place.

“It’s exciting for this unique and much-loved community asset with over 260,000 people having walked through the gates over the 2012-13 season,” Mr Lee said.

“Plans on the $29m redevelopment are well underway, and Pirtek’s slogan is very appropriate as they have moved from the Parramatta Eels jersey sponsors to Stadium naming rights sponsor.”

For Pirtek, who have long had an involvement in Western Sydney and with the Parramatta Eels – they are just pleased to be able to remain a part of the region, the sports and the Eels.

“Pirtek commenced its business in Western Sydney 33 years ago and whilst expanding both nationally and internationally, it is still our spiritual homeland,” said Pirtek CEO Stephen Dutton.

“Branding on this iconic stadium in a long-term deal with Venues NSW was a logical step for us.”

“We have been privileged to enjoy a great association with the Parramatta Eels over the last nine years and look forward to staying close with the club, which has some of the best supporters in the NRL.”

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