International rugby league partnerships are growing all the time and now that they happen more often, all teams look to get involved in one, as English Super League side the Leeds Rhinos have formed a new partnership with one of newest American RL teams in Atlanta.
The Atlanta team – also called the Rhinos – have joined the Southeastern Conference along with Tampa Bay and Central Florida, with the partnership designed to share information, potentially engage in player swaps to promote players and the opportunity to visit the West Yorkshire club for Atlanta players and coaches.
“Leeds Rhinos are delighted to be lending support to the new Atlanta Rhinos. It is an exciting time for Rugby League in the USA and new clubs in cities like Atlanta is a sign of real progress,” said Leeds CEO, Gary Hetherington.
“Our support will help to raise the profile of Leeds Rhinos in Atlanta and as the sporting world gets smaller each year, we hope to develop some interesting initiatives together.”
For the new Atlanta side, it is all about getting fans in the region accustomed to the sport of rugby league and enjoying it, as they look to welcome a host of new fans to the sport.
“We are hoping to give international fans of the sport who are now living in the USA, a portal to enjoy the game at a high level, in the local area,” said Bob Taylor.
“The Atlanta Rhinos hope that a well-run organisation, with a true business plan, can bring current fans to the game locally, as well as expose the exciting action of Rugby League to the 1000’s of potential new domestic fans.”