For a while, they were without a major sponsor, only to find one temporarily, in Fisherman’s Friends. Now, the Sharks have their full-time major sponsor, with the Shark Energy joining the club as the chief sponsor, for the next 3 seasons.
The sponsor will be visible on the jersey from the Sharks game later tonight against the Bulldogs – with the drink enjoyed in 89 countries around the world, and consumed by over 1 billion consumers each year.
A representative from Shark Energy in Fiona Kay, said that the company is excited about the new, upcoming partnership.
“It’s a natural fit between the two brands,†Ms Kay said.
“Shark Energy Drink ‘Brings Out The Beast’ in you and the Sharks are a high performing, energetic Club that is returning to a position as market leader and has a wonderful, positive brand image that we are proud to be associated with.”
“Together, we will make our mark on the Energy Drink market in Australia and SHARK Energy looks forward to a long association with The Cronulla Sutherland Sharks.â€
Peter Beaumont, the Sharks Commercial Manager, was also excited by the partnership, and welcomed Shark Energy to the Cronulla Sharks family.
“Our partnership with an international brand of this size is a great reward for everyone at our club.†Beaumont said.
“Both the Club and the players will be assisting Shark Energy to enter the East Coast market with impact. Being on the front of the Jersey will assist this drive, along with Sharks fans getting behind the brand.”
“The brand fit and synergy creates wonderful new merchandise and revenue opportunities as well as introducing the Cronulla Sharks and Rugby League to millions of people throughout Thailand and Asia,†Beaumont added.